Can DM attract the top creative talent?

Billings, Claire
July 2006
Campaign;7/14/2006, Issue 28, p17
Trade Publication
The article focuses on direct marketing agencies in Great Britain, which are competing hard in the market to attract creative executives. Most of the established names have high prestige, or are tied into equity deals in networks or agency groups. There is a shortage of people who look like succeeding them. Promote people from within an agency is one of the solutions. EHS Brann last week promoted Patrick Baglee, one of four creative directors at the agency, to its top creative post. However, this strategy can be a big risk for both parties.


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