TITLE

Why Cannes matters: the client's perspective

AUTHOR(S)
Clift, Simon
PUB. DATE
July 2006
SOURCE
Campaign;7/14/2006, Issue 28, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Unilever PLC's chief marketing officer Simon Clift who was at the recent Cannes Film Festival in France for business purposes. He thinks that it's a different feeling being a client at Cannes, however, he explains that it's not new for Unilever people. Attending some gala dinners there helped Unilever got some great brands including their regular portfolios like the Doves and Lynxs. The agency aims to demonstrate that brand communication excellence isn't the exclusive preserve of big brands and that more everyday brands such as Knorr and Omo can compete.
ACCESSION #
21726779

 

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