Another twist in the saga of the junk-food ad ban

Tylee, John
July 2006
Campaign;7/14/2006, Issue 28, p16
Trade Publication
The article discusses television advertising's purported role in the rising levels of obesity among Britain's youngsters. Last week, the Office of Communications accepted the last of the 1,300 submissions sent as part of a ten-week consultation over proposals to restrict the number of snack food and fizzy drink television advertisements targeting children. The fate of the annual budget of almost £600 million that food and drink manufacturers spend on TV each year depends on what the watchdog decides. Tessa Jowell, the culture secretary, is emphasizing for new rules to balance health benefits with the economic impact.


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