Johnson, Scott
July 2006
Campaign;7/14/2006, Issue 28, p15
Trade Publication
The article reports that the decision to award this year's Titanium Lion to Japanese advertising agency Design Barcode in Cannes, France, has turned the advertising industry's most prestigious award into one for self-promotion. Many are blaming the judges for choosing to honour the weightless idea of the creative agency. According to this year's rules, Titanium entries are not restricted to a set number of executions or types of channel. The author believes that every time a new brand decides to put a Design Barcode on its packaging, the value of every other Design Barcode decreases.


Related Articles

  • The Old and the New Guards Meet in Cannes. Morrissey, Brain; Parpis, Eleftheria; Quenqua, Douglas // Adweek;6/26/2006, Vol. 47 Issue 26, p6 

    This article reports on the 53rd International Advertising Festival held last week in Cannes, France. Big winners at the 53rd International Advertising Festival illustrate that this award show still basks in celebrating the industry's historical glory, while struggling with the challenging...

  • Editor's Letter. Iezzi, Teressa // CREATIVITY;Jul2006, Vol. 14 Issue 7, p2 

    The article presents the views of the author on an advertisement industry festival. The Design Barcode project from Japan's Design Barcode was chosen as a winner by the Titanium jury. This decision of the jury caused some discontentment in the advertising community. Many creative directors also...

  • End to a brainy month. Muniz, Aida // Caribbean Business;5/7/1998, Vol. 26 Issue 18, p46 

    Presents the winners of the 16th annual Cuspide Awards, a yearly event for Puerto Rico Advertising Agencies Association. Number of awards offered at the event; Winning of 23 awards by Young and Rubicam Puerto Rico Incorporated; Amount of awards won by Eje Sociedad Publicitaria; Identification...

  • Asian Delights. Spethmann, Betsy // Promo;Oct2002, Vol. 15 Issue 11, p84 

    Focuses on the winning of the advertising agencies during the Promotion Marketing Awards of Asia in Singapore. Levels of integration and creativity; Recipients of the awards; Award categories.

  • Earning honors.  // Crain's Cleveland Business;7/22/96, Vol. 17 Issue 30, p11 

    Reports on the awards received by several advertising agencies in Cleveland, Ohio. Includes Smiley/Hanchulak's Agency of the Year and Gold Tower Awards; Haselow & Associates' Best of the Show award; GAP Communications Group's award for its advertising campaign for the Diabetes Association of...

  • Finalists selected for Addy Awards; winners announced next week.  // Business Journal Serving Fresno & the Central San Joaquin Valley;03/15/99, Issue 322433, p9 

    Presents a list of advertisers, agencies, and advertising and marketing professionals in California chosen to become finalists for the 20th Annual Addy Awards which will be held on March 20, 1999. Includes Janzen Advertising; Boling Associates; Armadillo Advertising.

  • STEALING THE SHOW. Smith, Stuart // Marketing Week;1/31/2002, Vol. 25 Issue 5, p32 

    Focuses on creative advertising Epica Awards in Europe. Dominance of German agencies as winners and finalists of awards; Winners of the print award for the Clothing & fabrics category; Top three advertising agencies of the event.

  • ADDY winners.  // Las Vegas Business Press;2/26/96, Vol. 13 Issue 8, p12 

    Presents winners of the 1996 Addy Awards in Las Vegas, Nevada. Includes The Nevada Production Co.; Graphic Communications; Hands Ink Advertising.

  • Final call for entries: Latin Effectiveness Awards.  // Advertising Age International;Jun2000, p3 

    Announces the deadline for advertising agencies to submit their entries to the `Advertising Age International' magazine's 2000 Latin American Advertising Effectiveness Awards.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics