TITLE

INSIDER'S VIEW US

AUTHOR(S)
Johnson, Scott
PUB. DATE
July 2006
SOURCE
Campaign;7/14/2006, Issue 28, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the decision to award this year's Titanium Lion to Japanese advertising agency Design Barcode in Cannes, France, has turned the advertising industry's most prestigious award into one for self-promotion. Many are blaming the judges for choosing to honour the weightless idea of the creative agency. According to this year's rules, Titanium entries are not restricted to a set number of executions or types of channel. The author believes that every time a new brand decides to put a Design Barcode on its packaging, the value of every other Design Barcode decreases.
ACCESSION #
21726777

 

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