TITLE

Palme d'Or winner vows to improve, not expand

AUTHOR(S)
Hamilton, James
PUB. DATE
July 2006
SOURCE
Campaign;7/14/2006, Issue 28, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on MJZ, which has won the coveted Cannes Lions Palme d'Or for the most successful production company in 2006. MJZ pulled got the award thanks to a wide range of shortlisted advertisements. According to MJZ co-founder David Zander, the company tried to took it on volume. MJZ won three silver Lions in total the "dust" advertisement for Gap, and two advertisements created by DDB Los Angeles for the Ameriquest mortgage brand. Its haul of 12 bronze Lions included Jonze's campaign for Miller Lite and two advertisements for Coke Zero.
ACCESSION #
21726776

 

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