'I want to podcast our daily leader brainstorm'

July 2006
Campaign;7/14/2006, Issue 28, p10
Trade Publication
The article presents views of Guy Ruddle, podcast editor at the newspaper "The Telegraph," and Peter Bale, online editorial director at Times/Sunday Times. At the outset both, Ruddle and Bale, express their views on commercial benefits of launching podcasting. Ruddle holds that with podcasting will help broaden the ways in which people can enjoy "Telegraph" journalism. It will provide them with plenty of access to enjoy the brand and its quality. Bale holds that it's a nice product that will help advertisers reach a technology savvy audience.


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