Restructure at Carat can help the agency diversify its offering

Darby, Ian
July 2006
Campaign;7/14/2006, Issue 28, p8
Trade Publication
This article presents information related to Carat UK, a media agency based in London, England. According to a recent announcement by Carat, it is planning for restructuring into six "multidisciplinary," client-focused teams. These small teams will have everything that a client could desire in one room--data, digital, insight and sponsorship, as well as traditional media planning and buying. Steve Hobbs has been promoted by Neil Jones, the agency's managing director, to the new role of head of planning and integration to oversee the six business units.


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