Adventurous Arnold takes the IPA Digital helm

Reid, Alasdair
July 2006
Campaign;7/14/2006, Issue 28, p7
Trade Publication
This article focuses on Wayne Arnold, the new chairman of IPA Digital, and discusses his role in solving various issues that the online advertising medium faces these days. The path before Arnold is not an easy one. He assumes his role at a time when the online medium has begun giving out mixed signals. The online medium is continuing to trip over a couple of fundamental issues. There is a need for the development of a universally accepted online planning and buying currency. Therefore, leadership from Arnold will play an important role here. Further, he will have to play the role of a referee in a growing dispute about remuneration.


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