Should BBC's website take ads?

Reid, Alasdair
July 2006
Campaign;7/14/2006, Issue 28, p6
Trade Publication
The article discusses the issue of inclusion of online advertising in the Web site of British Broadcasting Corp. (BBC). Andrew Hart, the managing director of Associated Northcliffe Digital, says that it is outrageous that an organization such as the BBC should be involved in any commercial activities. Charlie Dobres, co-founder of i-level, opines that the online presence of BBC is worth paying, because its content is superb compared with what its commercial rivals offer. According to Steve Huddleston, head of media, BT, advertising on the Web site of BBC is one of the best option as what it offers delivers in terms of content is unparalleled.


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