TITLE

National Trust holds direct marketing pitch

PUB. DATE
July 2006
SOURCE
Campaign;7/14/2006, Issue 28, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Great Britain's organization, The National Trust, which takes care of special places like castles and gardens, has appointed the company Allens Arthur Robinson (AAR) for the review of its direct marketing account. AAR has started contacting advertising agencies about a brief that will cover visitor marketing and communication with existing members of The National Trust. The visitor marketing has been handled by small agencies on a project basis. The National Trust's head of membership marketing, Berry Darcy, confirmed that the review was taking place.
ACCESSION #
21726755

 

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