Coke hands Mother brief for Christmas

Hamilton, James
July 2006
Campaign;7/14/2006, Issue 28, p3
Trade Publication
The article reports that Mother Advertising has won the job of creating next global Christmas advertising campaign of Coca-Cola Co. Ideas for a Christmas advertising have been presented by Mother as part of its work on the main Coca-Cola brand in Great Britain. Wieden & Kennedy, global flagship agency for the brand, has since developed a global campaign called 'the Coke side of life', with a series of audio visual advertisements. According to a spokeswoman for Coca-Cola, Wieden is their global agency on the 'Coke side of life' campaign, but it does not stop them looking at their other agencies.


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