TITLE

M&B lands launch brief from Penguin

AUTHOR(S)
Davidson, Darren
PUB. DATE
July 2006
SOURCE
Campaign;7/14/2006, Issue 28, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Penguin Books Ltd. has appointed the advertising firm Michaelides & Bednash to work on the advertising campaign for a book to be launched from its literary imprint Viking. Michaelides will develop concepts to create interest around the book's launch. It will also work on packaging and distribution, public relations, online content, brand partnerships and advertising. Michaelides will work along with the with in-house publishing, public relations and creative teams of Penguin. It will also co-ordinate several specialist agencies responsible for different areas of the project.
ACCESSION #
21726751

 

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