M&B lands launch brief from Penguin

Davidson, Darren
July 2006
Campaign;7/14/2006, Issue 28, p3
Trade Publication
The article reports that Penguin Books Ltd. has appointed the advertising firm Michaelides & Bednash to work on the advertising campaign for a book to be launched from its literary imprint Viking. Michaelides will develop concepts to create interest around the book's launch. It will also work on packaging and distribution, public relations, online content, brand partnerships and advertising. Michaelides will work along with the with in-house publishing, public relations and creative teams of Penguin. It will also co-ordinate several specialist agencies responsible for different areas of the project.


Related Articles

  • M&B triumphs at Campaign Media Awards 2002. Aitken, Lucy // Campaign (UK);11/29/2002, Issue 48, p1 

    Reports that Michaelides & Bednash (M&B) has won Media Campaign of the Year 2002 for Channel 4's 'Indian Summer' campaign at the Campaign Media Awards. Description of the campaign for which M&B received the award; Selection of David Yelland, the editor of The Sun as the Media achiever of the...

  • Penguin Promo Pushes Diversity. Milliot, Jim // Publishers Weekly;10/9/2000, Vol. 247 Issue 41, p16 

    Focuses on the launching of the promotional campaign `Penguin Classic, Classic Penguin' by Penguin Books. Goal of the campaign; List of some books that may become future classics; Book sales of the company.

  • Can the media mavericks adapt to Mindshare? Reid, Alasdair // Campaign;10/17/2008, Issue 41, p13 

    The article focuses on the partnership of founders George Michaelides and Graham Bednash to manage Michaelides & Bednash (M&B). It mentions about how the team absorbed into Invention, a Mindshare division housing creating thinking when they lost Channel 4 account. As part of their orgininal...

  • HHCL uses blunt approach on Pearl life and pensions. Green, Harriet // Campaign (UK);09/11/98, Issue 37, p6 

    Presents information on the advertising campaign which was unveiled for Pearl company by HHCL and Partners, Michaelides and Bednash and In Real Life companies. Value of the campaign; What the campaign addresses; Theme and focus of the first advertisement.

  • M&B lands cinema attendance account.  // Campaign;4/8/2005, Issue 15, p2 

    This article reports that Michaelides & Bednash (M & B) has won a brief from the film and cinema industry to encourage greater numbers and a broader range of people to visit cinemas. The appointment follows a pitch process that was handled by the AAR. M & B defeated four other agencies to win...

  • Michaelides & Bednash.  // Campaign (UK);2/25/2005 Supplement, p36 

    The article presents information about the advertising agency Michaelides & Bednash. Never comfortable with the media agency tag, Michaelides & Bednash continues to occupy its interesting niche founded on the concept of brand activation. That said, the sort of brands that Michaelides & Bednash...

  • M&B reveals first work for New Look.  // Campaign;8/15/2003, Issue 33, p8 

    Advertising agency Michaelides & Bednash (M&B) has produced its first work for the fashion retailer New Look Inc. since winning the account in February. M&B has worked with 4creative agency to deliver an integrated campaign designed to promote the opening of New Look's flagship store on Oxford...

  • M&B comic posters promote new series of Trigger Happy TV. Griffiths, Anna // Campaign (UK);4/13/2001, Issue 15, p8 

    Reports the collaboration between Michaelides & Bednash and Channel 4 to promote the comedy series 'Trigger Happy Television.'

  • Michaelides tapped for Family Brands. Wentz, Laurel // Advertising Age;7/14/2003, Vol. 74 Issue 28, p12 

    The article reports on the selection of British media communications agency Michaelides and Bednash to handle the advertising account for the Family Brands yellow fats products of Unilever. Key issues discussed include the value of the advertising account and advertising agencies that competed...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics