Nintendo rehires Leo Burnett for UK ad tasks

Bussey, Noel
July 2006
Campaign;7/14/2006, Issue 28, p2
Trade Publication
The article reports that Nintendo of America Inc.'s Great Britain office has reappointed the advertising firm Leo Burnett Worldwide Inc. to run its advertising campaigns. The reappointment was done after a competitive pitch against three undisclosed agencies. The launch advertising for forthcoming release of the Nintendo's next generation video games console, the Nintendo Wii, will be created by Leo Burnett. A substantial investment in the console is expected to be made by Nintendo. Television advertising, posters and print advertising will be included in the campaign.


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