Save the Children to discuss digital ads

Bannister, Larissa
July 2006
Campaign;7/14/2006, Issue 28, p2
Trade Publication
The article reports on the talks of the charity organization Save the Children with advertising agencies about its digital advertising contract. The contract will include Web site design, advertising and e-mail marketing. To promote sales of flip-flops it has created with the Brazilian sandal manufacturer Cararis, it launched a viral and online advertisement campaign this month, created by the advertising agency, Wheel, on a website, www.savetheflipflops.org.uk. The site intended at informing primary school children about the lives of similarly aged children in need and what they could do to help.


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