TITLE

Save the Children to discuss digital ads

AUTHOR(S)
Bannister, Larissa
PUB. DATE
July 2006
SOURCE
Campaign;7/14/2006, Issue 28, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the talks of the charity organization Save the Children with advertising agencies about its digital advertising contract. The contract will include Web site design, advertising and e-mail marketing. To promote sales of flip-flops it has created with the Brazilian sandal manufacturer Cararis, it launched a viral and online advertisement campaign this month, created by the advertising agency, Wheel, on a website, www.savetheflipflops.org.uk. The site intended at informing primary school children about the lives of similarly aged children in need and what they could do to help.
ACCESSION #
21726748

 

Related Articles

  • St John Ambulance hunts ad agency.  // Campaign;5/23/2008, Issue 20, p3 

    The article reports on the search of Saint John Ambulance, the first-aid charity, for an advertising agency to make its advertising campaign on a five year contract. The charity aims to modernise its image and raise its profile before the 2012 Olympics in London. In 39 years, the charity...

  • NSPCC appoints TCA to build donor base. Bold, Ben // Marketing (00253650);10/30/2003, p10 

    Charity organization NSPCC has selected promotional marketing consultancy The Communications Agency (TCA) to develop initiatives as it rethinks the way it targets donors. Like other charities, the NSPCC already uses shopping centers and train stations as locations to approach potential...

  • Save the Children in digital shop search. Nettleton, Kate // Campaign;8/24/2007, Issue 34, p4 

    This article reports that the charity organization Save the Children is looking for a digital advertising agency to redesign and develop its Web site ahead of its integrated advertising push. The organization has approached agencies directly with a brief to redesign the site. The winning agency...

  • Help the Aged plots youth Xmas push.  // Campaign;7/13/2007, Issue 28, p3 

    The article informs that the charity Help the Aged is looking for a digital agency to create an advertising campaign to increase donations from young people in the run-up to Christmas. It is stated that the charity has approached a number of digital shops in London, England directly to redevelop...

  • Are production companies being exploited by charity jobs?  // Campaign;11/26/99, Issue 47, p37 

    Presents information on the challenges faced by advertising firms in developing advertising campaigns for charity projects. Opportunity offered by charter projects; How campaigns are written for charity projects.

  • Missing People in national campaign.  // Marketing Week;4/9/2009, Vol. 32 Issue 15, p12 

    The article reports that the charity organization, Missing People, is launching a national advertising campaign in Great Britain to help 12 families find their loved ones in 12 days as of April 9, 2009.

  • BBC World Service picks JWT London.  // Campaign;8/7/2009, Issue 31, p3 

    The article reports that British Broadcasting Corp.'s (BBC) international development charity, BBCWorld Service Trust, chose advertising agency JWT London for the creation of an advertising campaign to increase awareness of its work in Great Britain. It notes that JWT will create television ads...

  • World Vision UK to update through website redesign.  // Marketing Week;12/15/2005, Vol. 28 Issue 50, p13 

    The article reports that World Vision UK, the British arm of a leading relief and development charity organization, has appointed digital media agency Panlogic to redesign its web site. Ken Punter, World Vision UK's digital media manager, said that Panlogic will be responsible for designing,...

  • DIRECT CHOICE/MIND. Raeburn, Olly // Marketing (00253650);9/12/2002, p10 

    Appreciates the advertising campaign for the fundraising activity of the mental health charity Mind in Great Britain. Provision of pre-printed invitations; Generation of party games and foods suggestions; Tips for hangover cure.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics