TfL calls safe travel pitch

Barns, Emma
July 2006
Campaign;7/14/2006, Issue 28, p2
Trade Publication
The article reports that Transport for London is holding a pitch for an advertising campaign to promote safer travel at night. It has asked the advertising agencies WCRS and M&C Saatchi Worldwide Ltd. to take part in the pitch. Television, cinema and print media advertisements will be included in the campaign that will run in the London region. A television campaign for safer travel at night created by TBWA Worldwide in 2004 run for the past two years. Figures released by the London Metropolitan Police in 2005 in London, exposed the sexual assault of 214 women after getting into illegal minicabs.


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