TITLE

TfL calls safe travel pitch

AUTHOR(S)
Barns, Emma
PUB. DATE
July 2006
SOURCE
Campaign;7/14/2006, Issue 28, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Transport for London is holding a pitch for an advertising campaign to promote safer travel at night. It has asked the advertising agencies WCRS and M&C Saatchi Worldwide Ltd. to take part in the pitch. Television, cinema and print media advertisements will be included in the campaign that will run in the London region. A television campaign for safer travel at night created by TBWA Worldwide in 2004 run for the past two years. Figures released by the London Metropolitan Police in 2005 in London, exposed the sexual assault of 214 women after getting into illegal minicabs.
ACCESSION #
21726747

 

Related Articles

  • M&C Saatchi poised to beat WCRS to £1.5m GSK Macleans account. Waugh, Noelle // Marketing Week;3/8/2007, Vol. 30 Issue 10, p12 

    The article reports that M&C Saatchi held to beat WCRS on the 1.5 million advertising account for Macleans, the GlaxoSmithKline-owned toothpaste brand. According to the author, Ogilvy Advertising is the incumbent of the advertising account for the past three years, however, it declined to...

  • M&C Saatchi and WCRS split duties on Transport for London account. Hamilton, James // Campaign;4/14/2006, p2 

    This article reports that M&C Saatchi Worldwide Ltd. and WCRS will split duties on the £6.7 million Transport for London (TfL) account after a pitch against Abbott Mead Vickers BBDO Ltd. and Mother. M&C Saatchi retains its position as the lead agency on the business, while WCRS will work on a...

  • M&C Saatchi airs 3 new campaigns. Lucas, Sloane; Kim, Hank // Adweek Southeast Edition;10/13/97, Vol. 18 Issue 41, p57 

    Features the advertising campaigns unveiled by M&C Saatchi for its clients. Includes British Airways; Shady Brook Farms; Packard Bell.

  • M&C Filthy. GH // CREATIVITY;Apr2002, Vol. 10 Issue 3, p8 

    Focuses on the advertising campaign involving pop tart Kylie Minogue for the M&C Saatchi in London, England. Details of the campaign; Presentation of the Golden Elephant Award to the advertisement; Lewdness of the company's advertising campaigns.

  • M&C unveils first police force ads. Tylee, John // Campaign;09/01/2000, Issue 35, p5 

    Focuses on the advertising campaigns created by M&C for the police force in Great Britain. Efforts to recruit sergeants for the police force; Participation of Falklands War veteran Simon Weston and actress Patsy Palmer in the campaign.

  • Transport for London Bike frames.  // Campaign (UK);7/6/2012, Issue 27, p5 

    The article reports that M & C Saatchi PLC has created a campaign for Transport for London to boost the number of cyclists in the capital and encourage existing cyclists to ride more.

  • M&C's hiring shows it's serious about big ideas. Darby, Ian // Campaign;2/24/2012, Issue 8, p2 

    The author discusses the recruitment of advertising campaign for M16 by M&C Saatchi PLC.

  • M&C Saatchi winning hand lands Daily Deal account. Linnett, Richard // Crain's New York Business;08/07/2000, Vol. 16 Issue 32, p52 

    Reports that `The Daily Deal' has chosen M&C Saatchi in New York and London, England to handle its advertising campaign. Other advertising agencies that offered bids for the account; M&C Saatchi's understanding of the print and online publication's business; Creation of radio and broadcast...

  • Can a relaunch really bolster Sunday Business? Reid, Alasdair // Campaign;3/9/2001, Issue 10, p16 

    Focuses on the relaunch of the newspaper 'Sunday Business,' in Great Britain. Circulation rate of the newspaper; Details on the campaign of M&C Saatchi for the newspaper; Competition in the Sunday paper market.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics