TITLE

PHD picks up COI'S child support brief

AUTHOR(S)
Darby, Ian
PUB. DATE
July 2006
SOURCE
Campaign;7/14/2006, Issue 28, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the appointment of PHD Media by Great Britain's Department for Work and Pensions (DWP) to create a communications strategy for the Child Support Agency (CSA). In the pitch for the media planning account, PHD triumphed against Great Britain's Central Office of Information and other agencies. PHD will advise the DWP on the appropriate means of communicating changes in the CSA's role. In February 2006, the British Government criticized the CSA's performance and referred the body for complete overhaul.
ACCESSION #
21726741

 

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