TITLE

Joshua scoops £3m M&G direct account

AUTHOR(S)
Billings, Claire
PUB. DATE
July 2006
SOURCE
Campaign;7/14/2006, Issue 28, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the appointment of Joshua by M&G Investments to handle its £3 million integrated media planning account. In a pitch conducted by Agency Insight, Joshua triumphed against Kitcatt Nohr Alexander Shaw. Joshua will develop advertising and direct marketing campaign to promote M&G's products in Great Britain and globally. Harrison Troughton Wunderman handled M&G's account previously. Harrison declined to repitch this time.
ACCESSION #
21726739

 

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