Joshua scoops £3m M&G direct account

Billings, Claire
July 2006
Campaign;7/14/2006, Issue 28, p1
Trade Publication
The article reports on the appointment of Joshua by M&G Investments to handle its £3 million integrated media planning account. In a pitch conducted by Agency Insight, Joshua triumphed against Kitcatt Nohr Alexander Shaw. Joshua will develop advertising and direct marketing campaign to promote M&G's products in Great Britain and globally. Harrison Troughton Wunderman handled M&G's account previously. Harrison declined to repitch this time.


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