TITLE

ESPN is mad for 'Madden'

AUTHOR(S)
Dempsey, John
PUB. DATE
July 2006
SOURCE
Daily Variety;7/25/2006, Vol. 292 Issue 15, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the creation of a pay-per-view special about the launching of Madden NFL 07 by ESPN Original Entertainment in the U.S. The move is a response to the increased demand for the said video game. Dubbed "Inside Madden NFL 07," it will be available for purchase for $19.95. ESPN claims that the said program will be the first produced to promote a video game.
ACCESSION #
21719078

 

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