Customers are Lost Without Translation

Adams, John
July 2006
Bank Technology News;Jul2006, Vol. 19 Issue 7, p14
Trade Publication
The article reports on the findings of research firm Corporate Insight that several financial firms in the U.S. are missing potential clients because their Web sites offer little functionality in foreign language. Clients who are not fluent in English find it hard to navigate the Web sites of U.S. firms. Census Bureau data says that there are around 35 million documented and undocumented immigrants in the U.S. This data should prod companies to redesign their Web sites accordingly.


Related Articles

  • C4 set to refresh online presence.  // Marketing (00253650);4/4/2007, p14 

    The article reports that Channel 4 is redesigning its Web sites to give them a consistent look. The broadcaster has appointed Modem Media to develop a set of global templates for its existing sites and future launches. It is reported that C4 works with a number of digital agencies on a project...

  • Web developers in Chicago. Fenrick, Katrina; Min, Andrew // Crain's Chicago Business;03/29/99, Vol. 22 Issue 13, p17 

    Presents a chart related to Web developers in Chicago, Illinois.

  • Web-site promotions. Hise, Phaedra // Inc.;Aug96, Vol. 18 Issue 11, p102 

    Offers advice on promoting a Web site. Why many companies are neglecting the traditional methods of promotion, relying too much on search engines; Experience of Alan Klotz of PhotoCollect; His application of more traditional promotional methods.

  • Keeping track of the traffic. L.R. // Adweek Eastern Edition;11/18/1996, Vol. 37 Issue 47, p32 

    Features business enterprises that tally, analyze and present data on Web traffic. Includes I/Pro and Interse; Crowding in the measurement services category; Attempt of industry groups to work toward a standard.

  • TOP FIVE WEB STORIES.  // Contract Journal;12/17/2008, Vol. 446 Issue 6705, p32 

    The article lists the top stories in the Web as of December 2008 which includes One in 10 OFT probe firms in administration or liquidation, Hewden to merge or close 22 depots, and Skansa DLR death HSE.

  • Web services guru bursts suppliers' Utopian bubble. Beckett, Helen // Computer Weekly;6/6/2002, p38 

    Reports the nature of Web services. Benefits offered by Web services for businesses; Phases of Web services; Capabilities offered by Web services.

  • Web page reviews. Dooms, Tracey // Indianapolis Business Journal;01/27/97, Vol. 17 Issue 46, p55A 

    Reports on World Wide Web-related developments that are relevant to Indianapolis, Indiana-area businesses as of January 27, 1997. Weather sites; Sites of local television stations; Features of the year 2000 site.

  • NY Firms Place Bets on Web, but Payoffs Remain Uncertain. Alva, Marilyn // Crain's New York Business;09/13/99, Vol. 15 Issue 37, p38 

    Focuses on the increasing number of small businesses in New York City which use the World Wide Web. Case examples of local firms which boosted revenues after posting Web sites; Challenges and difficulties of using the medium.

  • Business use of the web still low.  // Marketing (00253650);7/15/1999, p6 

    Cites the results of a survey showing the use of the World Wide Web by European businesses.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics