Aegis Polishes Its Triggers

Sausner, Rebecca
July 2006
Bank Technology News;Jul2006, Vol. 19 Issue 7, p1
Trade Publication
The article reports that Aegis Lending redefines its trigger or event-based marketing to build predictive models that are highly successful. Forrest Young, vice president of marketing at Houston-based Aegis, maintains five or six different predictive models being spread among all the credit vendors. One of his relationships is with TransUnion, which started selling a turnkey version of its predictive modeling analytics and technology.


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