Selling Reputation

July 2006
Pharmaceutical Executive;Jul2006, Vol. 26 Issue 7, p30
Trade Publication
The article focuses on the survey which states that the physicians' interactions with drug sales representatives influenced their views of pharmaceutical companies. In a survey of 320 oncologists, it was found out that Genentech enjoyed the most positive image, followed by Amgen, Novartis, and Sanofi-Aventis. Further, the survey revealed five attributes of a drug company they considered most important, and a drug company having the dependable clinical trials topped the list.


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