TITLE

Spaghetti Harvests and Rogue Bras…

PUB. DATE
June 2006
SOURCE
Journal of Financial Planning;Jun2006, Vol. 19 Issue 6, p10
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the top business-related hoaxes of all time. In 1957, people were fooled by reports claiming that Swiss farmers were enjoying a better than average spaghetti crop after a mild winter and the elimination of the spaghetti weevil. Taco Bell purchased a full-page ad in the "New York Times" claiming that they were buying the Liberty Bell on April Fool's Day in 1996. Fast food chain Burger King introduced its left-handed Whopper burger in a full-page advertisement in "USA Today" in 1998.
ACCESSION #
21691178

 

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