Spaghetti Harvests and Rogue Brasâ€¦
- There's a Fool Born Every Minute. // Read;3/31/2006, Vol. 55 Issue 15, p30
The article reports on April Fools' Day jokes that fooled a lot of people. Burger King announced the introduction of a Left-Handed Whopper that would redistribute the condiments for a better bite for the left-handed. Taco Bell announced that it would sponsor the Liberty Bell. The BBC ran a...
- AD CAMPAIGNS. Brandau, Mark // Nation's Restaurant News;12/17/2012, Vol. 46 Issue 26, p28
The article presents the best marketing campaigns from various food chains for 2012 which include Burger King Corp., Taco Bell Corp., and Krispy Kreme Doughnuts Inc.
- Taco Bell ad: Gordita whips the Whopper. Cebrzynski, Gregg // Nation's Restaurant News;07/20/98, Vol. 32 Issue 29, p3
Reports that Taco Bell Corp. is making a strong push to win new customers for its Gordita sandwiches, launching an ad campaign that proclaims the Gordita Supreme the winner over Burger King Corp.'s Whopper in a taste test. Taco Bell's use of a chihuahua in its print ads; Burger King's refusal...
- A belluva April Fool's gag. Elsasser, John // Public Relations Tactics;May96, Vol. 3 Issue 5, p3
Reveals that Taco Bell ran full-page newspaper ads touting the supposed sale of the Liberty Bell on April 1, 1996. Free media exposure for the prank.
- April fools! Reaction to Taco Bell prank hits nerves, funny bones. Van Warner, Rick // Nation's Restaurant News;4/15/96, Vol. 30 Issue 15, p25
Comments on the reaction of Philadelphians to the use of the Liberty Bell in Taco Bell Corp.'s April Fool's Day promotional campaign. Alleged desecration and commercialization of the Liberty Bell; Results of the promotional strategy; Arguments for the promotional strategy.
- fast food. Mehegan, Sean // MediaWeek;04/23/2001, Vol. 11 Issue 17, pSR18
Focuses on the marketing efforts of fast food restaurants in the United States. Sales performance of McDonald's Corp. and Burger King; Discounting strategy of Burger King which affected the sales of McDonald's and Wendy's; Results of the advertising campaigns released by the fast food chains;...
- Top brands in network primetime-2000. // MediaWeek;04/23/2001, Vol. 11 Issue 17, pSR30
Presents a chart on the top brands of commercial television advertising for primetime viewing schedules in the United States for year 2000. McDonald's; Burger King; Taco Bell; KFC.
- QSR Sales Down, As Messages Fail. Sperber, Bob // Brandweek;06/04/2001, Vol. 42 Issue 23, pS50
Reports on the decline in earnings of quick-serve restaurant or fast food business in the United States in 2000. Reason for the condition; Changes in management of fast food companies; Information on the advertising campaign produced by McCann-Erickson for Burger King; Search of Taco Bell for...
- fastfood. Mehegan, Sean // Adweek Midwest Edition;04/23/2001, Vol. 42 Issue 17, pSR18
Assesses the television advertising status of the fast food industry in the United States as of April 2001. Percentage of sales increase posted by McDonald's; Impact of the discounting cut initiated by Burger King on other fast food chains; Decision of Taco Bell to shift its marketing strategy.