Marketing to Gen X

Rowe, Megan
July 2006
Financial & Insurance Meetings;Jul/Aug2006, Vol. 42 Issue 4, p19
Trade Publication
The article features lifestyle brands, new concepts developed by hotel companies to lure in Generation X travelers in the U.S. This group is slowly becoming the largest segment of business travelers thus hotels want to cater to them. Hotel Indigo Hotels features guest rooms with oversized beds and spa style showers and a restaurant and bar serving health-conscious food. The new Hyatt Place will feature Hyatt's Grand Beds, a soft sectional sofa and a wet bar. Hyatt Place hotels are to be equipped with control panels to plug in MP3 players, DVD units and computers.


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