TITLE

Marketing to Gen X

AUTHOR(S)
Rowe, Megan
PUB. DATE
July 2006
SOURCE
Financial & Insurance Meetings;Jul/Aug2006, Vol. 42 Issue 4, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features lifestyle brands, new concepts developed by hotel companies to lure in Generation X travelers in the U.S. This group is slowly becoming the largest segment of business travelers thus hotels want to cater to them. Hotel Indigo Hotels features guest rooms with oversized beds and spa style showers and a restaurant and bar serving health-conscious food. The new Hyatt Place will feature Hyatt's Grand Beds, a soft sectional sofa and a wet bar. Hyatt Place hotels are to be equipped with control panels to plug in MP3 players, DVD units and computers.
ACCESSION #
21685257

 

Related Articles

  • Generation X factored in. Bayes, Robin // Travel Trade;5/18/2005, p20 

    Reports on the innovative approach to the marketing strategy of business hotels. Response to the use of information technology for business/leisure lifestyle of generation X; Demand for palm-held device connection with the plasma screen to download and upload information; Number of hotel...

  • Don't write off review sites. Fewell, Arnold // Caterer & Hotelkeeper;6/27/2014, Vol. 203 Issue 4832, p20 

    The article offers insights about the significance of including review sites in the sales and marketing strategy of hotels. Topics covered include statistics on reviews as well as their growing influence, the pros and cons of reviews, and differing views regarding customer complaints. Also noted...

  • What's all the fuss about Xers? Frengut, Renee H. // Marketing News;7/18/94, Vol. 28 Issue 15, p4 

    Offers advice on marketing to Generation X. Attempt to symbolize the generation in a psychological or sociological way; Division of the entire generation into three segments; Reposition against the Generation X stereotype.

  • Business travel drives innovation.  // Enterprise (Pakistan);Feb2012, Vol. 18 Issue 2, p33 

    The article discusses the importance of business travel for innovation. It indicates that business travel in addition to incentive awards is the smartest business investment a business enterprise can make. It is also found out in surveys that business travel gives opportunities to negotiate...

  • Shifts in consumer behavior impact travel.  // Westchester County Business Journal;10/11/2004, Vol. 43 Issue 41, p21 

    Looks into the shifts in travel patterns, product design and consumer segments relative to leisure and business travel in the U.S. Recovery of leisure travel; Trends to consider when making travel decisions; Impact of the business room nights generated by Generation X on the travel industry. ...

  • Confusion over Courtyard brand.  // Business Travel World;Mar2005, p8 

    Reports on the decision of Marriott to reinvigorate and expand the Courtyard brand for business travelers on a budget as of March 2005. Comment from Gitta Brueckmann, regional vice president of sales and marketing at COntinental Europe, on the Courtyard brand; Features of the Courtyard brand;...

  • The PERRIN REPORT. Perrin, Wendy // Conde Nast Traveler;Jul2010, Vol. 45 Issue 7, p40 

    The article focuses on the different strategies to find an affordable business class airline fares. Tourists can grab the opportunity of taking a business travel during Christmas and New Year due to the availability of seats. Discounts are offered for early purchase of tickets. Moreover,...

  • Ryanair readies marketing push to double business customers. Vizard, Sarah // Marketing Week (Online Edition);3/11/2014, p4 

    The article reports on a marketing campaign being developed by airline Ryanair aimed at growing its market for business passengers. The deal signed by Ryanair with global distribution service Travelport to allow third-party sales of its flights is discussed. Figures show the number of passengers...

  • NITB Targets Business Tourists in The Republic.  // Hospitality Ireland;Apr2008, Issue 46, p10 

    The article reports on the new strategy of the Northern Ireland Tourist Board (NITB) to invite more business travelers. According to tourism manager Willie Lougheed, the federal agency introduced an integrated marketing campaign dedicated to professional conference planners, destination...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics