Hammersley, Paul
July 2006
Campaign;7/7/2006, Issue 27, p39
Trade Publication
The article focuses on the views of the author on several advertising campaigns launched recently in Great Britain. According to the author, the new advertisement for Vodafone Group PLC did not clearly focus on the company's new roaming tariffs in Europe. The latest advertisement for the Lynx deodorant features several women chasing a man who is spraying the deodorant in the air. A new direct mail campaign for Gordon's Gin has been launched recently. The campaign reminds the author that the brand has become an old and a tired one.


Related Articles

  • DIRECT CHOICE/VODAFONE. Duncan, Chris // Marketing (00253650);4/24/2003, p8 

    This article focuses on the secret of good direct mail in the present days. The circular from the mobile phone manufacturer Vodafone Group PLC certainly grabs the attention.In a move to drive picture-messaging revenue, customers are being encouraged to use camera phones in a new and humorous way...

  • Vodafone marketing rejig to 'spur innovation'.  // Marketing Week (01419285);9/16/2010, Vol. 33 Issue 38, p5 

    The article reports on the move of the telecommunications company Vodafone Group PLC to establish a group commercial unit to boost product and service innovation in Great Britain.

  • DIRECT ACTION. Brown, John // Marketing Week (01419285);12/21/2000, Vol. 23 Issue 47, p27 

    Reports on the findings of an Audience Selection telephone survey on the effectiveness of direct-mail campaigns. Response rates to direct mailing campaigns; Average size of a campaign in the business sector; Advertiser satisfaction with the results of those campaigns that were tracked; Customer...

  • DIRECT MAIL.  // Applied Arts Magazine;Jan/Feb2003 Awards Annual, Vol. 18 Issue 1, p105 

    Photographs of direct mail advertising campaigns are presented.

  • Stats around print personalisation. Francis, Jo // PrintWeek (Haymarket Business Publications Ltd);10/23/2009, p32 

    The article presents an answer to a request for statistics regarding the expected increase in response rates to advertising campaigns through personalized direct mail.

  • Vodafonde blitz to push new `cheap' rates.  // Marketing Week;6/4/1998, Vol. 21 Issue 14, p8 

    Focuses on the launching of an advertising campaign by the Vodafonde company promoting its off-peak tariffs. Cost of the advertisement; Length of time the advertisement will be aired; Claims being made in the advertisement.

  • 4 Vie for Vodafone's Global Pitch. Sampey, Kathleen // Adweek Eastern Edition;1/29/2001, Vol. 42 Issue 5, p3 

    Reports on the agencies vying for a global branding assignment from British telecommunications firm Vodafone Group PLC. Background on the operations of the company; Creative representations being considered; Schedule of the announcement of the company's choice; Branding concept.

  • Vodafone backs 'Live' with £25m campaign. Chandiramani, Ravi // Marketing (00253650);10/31/2002, p5 

    Reports on plans of Vodafone Group PLC to launch an advertising campaign on television for its data services package Vodafone Live. Money that the company will spend on the campaign in Great Britain; Prominent personalities who feature in the advertisements; Company that has created the...

  • Vodafone in new call offer DM. Kleinman, Mark // Marketing (00253650);7/19/2001, p14 

    Reports the launch of a direct marketing campaign by Vodafone. Employment of the Harrison Troughton Wunderman advertising agency in the promotion; Strategy applied in the campaign; Support of field marketing activity at airports.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics