TITLE

PRIVATE VIEW AGENCY CEO

AUTHOR(S)
Hammersley, Paul
PUB. DATE
July 2006
SOURCE
Campaign;7/7/2006, Issue 27, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the views of the author on several advertising campaigns launched recently in Great Britain. According to the author, the new advertisement for Vodafone Group PLC did not clearly focus on the company's new roaming tariffs in Europe. The latest advertisement for the Lynx deodorant features several women chasing a man who is spraying the deodorant in the air. A new direct mail campaign for Gordon's Gin has been launched recently. The campaign reminds the author that the brand has become an old and a tired one.
ACCESSION #
21679718

 

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