July 2006
Campaign;7/7/2006, Issue 27, p37
Trade Publication
The article presents information on several advertising campaigns from around the world. The advertisement 'Invest in Germany' for FC Deutschland GmbH is created by Scholz & Friends Berlin. The advertisement is written by Daniel Bodeker, Gregor Willimski, and directed by David Fischer. The advertisement 'Holiday Inn' for Holiday Inn Hotels and Resorts in the Americas is created by Fallon Minneapolis. The writer of the advertisement is Paula Maki and Tom Sebanc. With this advertisement Holiday Inn, the hotel chain traditionally associated with families, targeting to win more business customers.


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