Cowley, Edward
July 2006
Campaign;7/7/2006, Issue 27, p33
Trade Publication
The article focuses on the advertising industry of Russia. The industry is considered as a new industry and it is observed by ordinary Russians as a stimulating and associated with models and movie producers than as an industry in its own way. Advertising in Russia is a interesting industry to be in. Between 2004 and 2005, the industry saw a growth of 28 percent. There are opportunities from local advertisers also with increasing marketing budgets as the economy opens up. The rapid expansion in the industry comes with a significant pressure for agencies.


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