TITLE

IN NEED OF CREATIVE LOVE

AUTHOR(S)
Considine, Pippa
PUB. DATE
July 2006
SOURCE
Campaign;7/7/2006, Issue 27, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article analyzes the condition of the creative advertising in Russia. The advertising in Russia is very young, as it started only 15 years ago. In Russia there is a dormant cultural limitation to the outstanding creative work which is not coming up. There is huge growth in other sectors, but advertisers do not want to produce something creative in their field. Most of the advertisements are just a source of information. It is also very difficult to find outstanding craft skills, photographers and great directors in Russia.
ACCESSION #
21679713

 

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