Considine, Pippa
July 2006
Campaign;7/7/2006, Issue 27, p30
Trade Publication
The article analyzes the condition of the creative advertising in Russia. The advertising in Russia is very young, as it started only 15 years ago. In Russia there is a dormant cultural limitation to the outstanding creative work which is not coming up. There is huge growth in other sectors, but advertisers do not want to produce something creative in their field. Most of the advertisements are just a source of information. It is also very difficult to find outstanding craft skills, photographers and great directors in Russia.


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