Johnson, Mark
July 2006
Campaign;7/7/2006, Issue 27, p26
Trade Publication
The article focuses on the growing advertising market of Russia. The pace of advertising business in the country is faster than any other country of Eastern Europe. This speed depicts way the Russian advertising industry is growing. It has become Europe sixth largest market since the fall of the Soviet Union in 1991. The perception of advertising executives of other countries have changed dramatically about the creative ability of Russian executives. Now, several multinational companies are eyeing at the potential advertising market of Russia. Media tycoon Rupert Murdoch invested in the Russian advertising market through New Outdoor Russia.


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