Why adland needs to unite over food advertising

July 2006
Campaign;7/7/2006, Issue 27, p21
Trade Publication
The article focuses on the efforts of the advertising industry on the issue of advertising freedom in Great Britain considering a proposed ban on TV advertising of food products that might be harmful for children's health. Agencies, media owners and advertisers have planned to propose an option that suggests a ban on all food and drinks advertising around terrestrial TV programs aimed at under-nines. They also proposed that food and drinks advertising should be restricted to 30 seconds an hour. The proposal makes a balance between pressure for an outright advertising ban and the need to defend the right to advertise.


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