TITLE

Is there a dearth of senior planners?

AUTHOR(S)
Bussey, Noel
PUB. DATE
July 2006
SOURCE
Campaign;7/7/2006, Issue 27, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the scarcity of senior advertising planners for advertising agencies in Great Britain. JWT has been unable to hire a head of planning for the past six months. However, the agency has hired Hugh Duthie, a talented Canadian planner, after meeting numerous prospects. Hiring of a Canadian planner indicates the scarcity of senior planner in the country. This scarcity is aggravated by draining of planners to other disciplines which are in demand. Advertising planners do not want to stay in the business after getting senior management position.
ACCESSION #
21679697

 

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