How does the merger of Farm and Leith add up?

Barns, Emma
July 2006
Campaign;7/7/2006, Issue 27, p18
Trade Publication
The article discusses the managerial issues of the giant formed after the acquisition of Farm Communications and Leith London Corp. by Cello Group. A joint team of managers will look after 40-strong agency formed after the new arrangement. Mark Scott, the chief executive of Cello, said that the new arrangement aimed to create a bigger force in London, England. The merger will add up scale of the operation. The new agency will have around 50 or 60 staff by July 2007. The name and base of the new agency has not yet been decided.


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