TITLE

DfES competition pushes good diet

PUB. DATE
July 2006
SOURCE
Campaign;7/7/2006, Issue 27, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the strategic partnership between the British Department for Education and Skills and Viacom Brand Solutions Ltd. (VBS), which was intended to encourage children to live a healthy lifestyle in Great Britain. A competition was devised by VBS to challenge British teenagers to design an animated TV advertisement that promotes the benefits of healthy eating. The competition was named as Animunch. VBS received more than 3,000 entries. It was good that VBS inspired older children to create message for younger children.
ACCESSION #
21679690

 

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