DfES competition pushes good diet

July 2006
Campaign;7/7/2006, Issue 27, p15
Trade Publication
The article examines the strategic partnership between the British Department for Education and Skills and Viacom Brand Solutions Ltd. (VBS), which was intended to encourage children to live a healthy lifestyle in Great Britain. A competition was devised by VBS to challenge British teenagers to design an animated TV advertisement that promotes the benefits of healthy eating. The competition was named as Animunch. VBS received more than 3,000 entries. It was good that VBS inspired older children to create message for younger children.


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