'Wayne Rooney drenched in blood - awesome'

July 2006
Campaign;7/7/2006, Issue 27, p14
Trade Publication
The article focuses on the opinions of James Copley, client services director with Kinetic, and Mark Middlemas, managing partner with Universal McCann, about outdoor advertising. James views that mass awareness campaign can be provided through the combination of strong creative and a well-executed media strategy. Mark views that out-of-home media during the major sporting events provides an abundance of opportunities for increasing client sales and delivering high-impact branding. According to Marks, media owners are using different ways to develop their products.


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