The World Cup online

Reid, Alasdair
July 2006
Campaign;7/7/2006, Issue 27, p12
Trade Publication
The article discusses the impact of increasing number of specialist soccer Web sites on the sale of newspapers during the 2006 Soccer World Cup in Germany. The 1998 Soccer World Cup in France stimulated the launch of several soccer Web sites. However, newspapers felt the entrance of digital age only with the appearance of several specialist Web sites during the 2006 Soccer World Cup. The Web site of BBC had the largest number of audiences during the world cup. The Web sites grew significantly in terms of traffic during the tournament. During previous soccer world cups, newspapers had experienced sales uplift. But, their circulation gains were insignificant during the 2006 Soccer World Cup.


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