BT and Sky still hold plenty of aces in the internet arms race

Darby, Ian
July 2006
Campaign;7/7/2006, Issue 27, p12
Trade Publication
The article focuses on the business plans of British Sky Broadcasting Group PLC (BSkyB) and British Telecom PLC (BT) in view of threats from the aggressive marketing plans of NTL Inc. Recently NTL finalized a deal with Virgin Mobile to offer pay-TV, mobile, broadband and fixed-line telephony. However, BSkyB is not concerned with this deal because the company has decided to launch its own broadband strategy in July 2006. The company has planned to offer free broadband Internet access to subscribers to its Sky World package. BT has also signed programming deals for BT Vision, BT's TV service. BT is also trying to be a media company.


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