Channel 4's launch junkie gets a FilmFour fix

Davidson, Darren
July 2006
Campaign;7/7/2006, Issue 27, p11
Trade Publication
The article presents information about FilmFour, Channel 4's motion picture service in Great Britain. In February 2006, Channel 4 announced that FilmFour will become a free-to-air channel. Channel 4's marketing director Polly Cochrane has been busy since that time in the preparation of a launch campaign for the free service. The campaign features film stars such as Ewan McGregor and Dame Judi Dench. Media buyers have predicted that the service will increase its advertising revenues to three times the present earnings.


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