Grey London picks up Hugo Boss brief

July 2006
Campaign;7/7/2006, Issue 27, p7
Trade Publication
The article reports that the advertising agency Grey London has been appointed by Procter & Gamble Co. to launch a new Hugo Boss fragrance in Europe. The perfume, to be called Femme, is part of the Boss Woman range. This will be the first time when Grey London will work on a fragrance brand of Procter & Gamble. The agency has been assigned the task of creating several television commercials that will be run throughout the continent. Procter & Gamble and Grey did not comment on the decision.


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