TITLE

Grey London picks up Hugo Boss brief

PUB. DATE
July 2006
SOURCE
Campaign;7/7/2006, Issue 27, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the advertising agency Grey London has been appointed by Procter & Gamble Co. to launch a new Hugo Boss fragrance in Europe. The perfume, to be called Femme, is part of the Boss Woman range. This will be the first time when Grey London will work on a fragrance brand of Procter & Gamble. The agency has been assigned the task of creating several television commercials that will be run throughout the continent. Procter & Gamble and Grey did not comment on the decision.
ACCESSION #
21679671

 

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