TITLE

JWT loses Reckitt task to Euro

AUTHOR(S)
Hamilton, James
PUB. DATE
July 2006
SOURCE
Campaign;7/7/2006, Issue 27, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses issues related to the decision of FMCG giant Reckitt Benckiser PLC to move its advertising business from JWT London to Euro RSCG Worldwide. The company called for a pitch in March 2006. Euro RSCG 's worldwide CEO David Jones, and the chairman of the group in Great Britain, Kate Robertson, led the pitch. The creative account was overseen by Mark Fiddes from the London, England office of Euro RSCG Worldwide and Mike Lee in the agency's office in New York City. Euro RSCG's separate offices will compete for launch campaigns for Reckitt Benckiser brands.
ACCESSION #
21679670

 

Related Articles

  • Pete Zillig joins Euro RSCG to run Reckitt. Hamilton, James // Campaign;8/11/2006, Issue 32, p3 

    The article reports that Pete Zillig has been hired by Euro RSCG as the global brand director for its Reckitt Benckiser PLC business. His appointment is followed by the consolidation of Reckitt into Euro RSCG from McCann Erickson and JWT in July 2006. He will be based in London and will report...

  • Business is always personal for international whizzkid Jones. Singh, Sonoo // Marketing Week;7/13/2006, Vol. 29 Issue 28, p13 

    The article reports that Euro RSCG company's CEO David Jones has celebrated his colossal $1.5 billion Reckitt Benckiser PLC win. Jones said that it is very important for him to change the perception of the network because they are in a unique position of being big global network with the...

  • JWT fails to keep up with Mr. Jones. Sanders, Lisa; Creamer, Matthew; Neff, Jack // Advertising Age;7/3/2006, Vol. 77 Issue 27, p1 

    The article reports that Euro RSCG Worldwide has been selected to handle the global advertising account of Reckitt Benckiser as of July 3, 2006. Prevailing over Euro would have been a big vindication for JWT CEO Bob Jeffrey, who has been toiling to revive the reputation of the agency. For...

  • LIVE ISSUE/RECKITT BENCKISER. Cowen, Matthew // Campaign;4/26/2002, Issue 16, p21 

    Focuses on the Reckitt Benchiser advertising agency in Great Britain. Improvement of advertising management; Determination of global networks; Involvement of mergers and acquisition.

  • Agencies line up for Reckitt digital task. Cassidy, Anne // Campaign (UK);7/20/2012, Issue 29, p1 

    The article reports that Reckitt Benckiser Group PLC is seeking an advertising agency network to act as the global digital lead on its top five brands.

  • Roose takes Vanish brief as WCRS loses Reckitt roster place.  // Campaign;11/2/2001, Issue 44, p9 

    Focuses on Reckitt Benckiser's plan to cut back its advertising roster in Great Britain to just two agencies.

  • 10 Agencies Vie for French's Business. Mack, Ann M. // Adweek Western Edition;8/20/2001, Vol. 51 Issue 34, p19 

    Reports on the advertising account of French condiment manufacturer Reckitt Benckiser. Estimated budget for the account; Advertising agencies vying for the project.

  • Reckitt Weighs Agency Proposals. Sampey, Kathleen; O'Leary, Noreen; Mack, Ann M. // Adweek Southeast Edition;01/28/2002, Vol. 23 Issue 5, p34 

    Reports on the decision of Reckitt Benckiser to choose which advertising agencies will handle its global account, as of January 2002. Value of the account; Shops under consideration.

  • Reckitt Weighs Agency Proposals. Sampey, Kathleen; O'Leary, Noreen; Mack, Ann M. // Adweek New England Edition;1/28/2002, Vol. 39 Issue 5, p34 

    Reports the expected decision of Reckitt Benckiser on the agency that would create the campaign for its global advertising account. Agencies that submitted proposals to the company; Companies that compete with Reckitt for agencies.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics