JWT loses Reckitt task to Euro

Hamilton, James
July 2006
Campaign;7/7/2006, Issue 27, p7
Trade Publication
The article discusses issues related to the decision of FMCG giant Reckitt Benckiser PLC to move its advertising business from JWT London to Euro RSCG Worldwide. The company called for a pitch in March 2006. Euro RSCG 's worldwide CEO David Jones, and the chairman of the group in Great Britain, Kate Robertson, led the pitch. The creative account was overseen by Mark Fiddes from the London, England office of Euro RSCG Worldwide and Mike Lee in the agency's office in New York City. Euro RSCG's separate offices will compete for launch campaigns for Reckitt Benckiser brands.


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