Weight Watchers and JWT end relationship

Billings, Claire
July 2006
Campaign;7/7/2006, Issue 27, p5
Trade Publication
The article reports that Weight Watchers UK Ltd. has discontinued the services of the advertising agency J. Walter Thompson Co. According to Weight Watchers, a change in the creative strategy of the company prompted the decision. The company has not revealed that whether it will hire a new agency. JWT Label won the £7 million account in April 2005 in a pitch involving Clemmow Hornby Inge and Delaney Lund Knox Warren & Partners. Direct marketing agency RMG Connect will continue to handle the company's DRTV and responsive press advertising business.


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