TITLE

Weight Watchers and JWT end relationship

AUTHOR(S)
Billings, Claire
PUB. DATE
July 2006
SOURCE
Campaign;7/7/2006, Issue 27, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Weight Watchers UK Ltd. has discontinued the services of the advertising agency J. Walter Thompson Co. According to Weight Watchers, a change in the creative strategy of the company prompted the decision. The company has not revealed that whether it will hire a new agency. JWT Label won the £7 million account in April 2005 in a pitch involving Clemmow Hornby Inge and Delaney Lund Knox Warren & Partners. Direct marketing agency RMG Connect will continue to handle the company's DRTV and responsive press advertising business.
ACCESSION #
21679666

 

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