TITLE

BBC hands Mundo to Agency Republic

PUB. DATE
July 2006
SOURCE
Campaign;7/7/2006, Issue 27, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the advertising agency Agency Republic has been appointed by BBC World Service to handle the digital advertising and media account for its Spanish-language radio, television and Internet service, BBC Mundo. The agency defeated Modem Media Inc. in a pitch to win the account. Agency Republic will create an Internet advertising campaign for BBCMundo.com. The advertising campaign will be launched in September 2006 in the U.S., Argentina, Mexico and several Latin American countries.
ACCESSION #
21679664

 

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