Tribal DDB picks up Panadol digital task

July 2006
Campaign;7/7/2006, Issue 27, p5
Trade Publication
The article reports that GlaxoSmithKline PLC has appointed Tribal DDB for handling the digital advertising for its Panadol pain relief brand. The company has asked agencies taking part in the pitch to come up with a new Internet advertising plan. The company is planning to increase its investment in digital marketing. In February 2005, Modem Media Inc. was reappointed by GlaxoSmithKline to handle the digital account for Niquitin CQ in Great Britain. Tribal DDB and GlaxoSmithKline declined to comment on the appointment.


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