TITLE

MPs to investigate BBC plans to launch international ad-funded website

PUB. DATE
July 2006
SOURCE
Campaign;7/7/2006, Issue 27, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that British MPs will investigate the plans of British Broadcasting Corp. (BBC) to launch an international Web site to be funded by advertising. The move of BBC drew sharp criticism this week from advertisers as well as advertising agencies. According to Geoff Russell, the director of media affairs of the Institute of Practitioners in Advertising, BBC's move could lead to the diverting of revenues away from the public broadcaster's rivals. A spokesman for the ISBA said that BBC should focus on its public service motive and avoid any confrontation with commercial media.
ACCESSION #
21679659

 

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