TITLE

Warburtons to call £5m media review

PUB. DATE
July 2006
SOURCE
Campaign;7/7/2006, Issue 27, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information about the media planning and buying account of the baking company Warburtons. The review of the £5 million account is being conducted through the AAR and will also feature the incumbent agency MindShare. The agency has been handling the media business since 1997. Bartle Bogle Hegarty Ltd. won the creative business from Ogilvy & Mather Ltd. in 1988. Warburtons is the largest independent baking company in Great Britain, and is focusing on the launch of new products.
ACCESSION #
21679658

 

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