Lucozade ditches Ogilvy for M&C

Bussey, Noel
July 2006
Campaign;7/7/2006, Issue 27, p1
Trade Publication
The article reports that M&C Saatchi Worldwide Ltd. has won the creative account for Lucozade Energy, the drink brand owned by GlaxoSmithKline PLC. The decision signals the removal of Ogilvy & Mather Ltd. from the brand's roster in Great Britain. In order to reconsider the brand's marketing strategy, GlaxoSmithKline called for a pitch for the brand in November last year. M&C Saatchi will be responsible for the brand's £9 million beverages business, that include the Hydro Active and Sport brands.


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