TITLE

John Lewis to award £13m brief to Lowe

AUTHOR(S)
Barns, Emma
PUB. DATE
July 2006
SOURCE
Campaign;7/7/2006, Issue 27, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Lowe London is all set to obtain the £13 million John Lewis Partnership PLC account following a three-way pitch with Burkitt DDB and Delaney Lund Knox Warren & Partners. It is expected that media planning and buying will begin in the next couple of weeks. The creative pitch was led by John Lewis marketing director Andrew Woodward, and commercial director Brendan Sweeney. WCRS was also a participant in the pitch, but pulled out at a later stage. The development is being considered as a big loss for Burkitt DDB.
ACCESSION #
21679652

 

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