John Lewis to award £13m brief to Lowe

Barns, Emma
July 2006
Campaign;7/7/2006, Issue 27, p1
Trade Publication
The article reports that Lowe London is all set to obtain the £13 million John Lewis Partnership PLC account following a three-way pitch with Burkitt DDB and Delaney Lund Knox Warren & Partners. It is expected that media planning and buying will begin in the next couple of weeks. The creative pitch was led by John Lewis marketing director Andrew Woodward, and commercial director Brendan Sweeney. WCRS was also a participant in the pitch, but pulled out at a later stage. The development is being considered as a big loss for Burkitt DDB.


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