Everyday heroes

Idelson, Karen
July 2006
Daily Variety;7/19/2006, Vol. 292 Issue 11, Special Section pA2
Trade Publication
The article discusses the emergence of superhero-themed films as big business in the motion picture industry of the U.S. in 2006. Superhero movies appeal to children and entice them to purchase licensed toys from stores. They also attract parents who recognize the superhero characters featured in the films. The issues' implications for motion picture marketing and the film industry are also cited.


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