New data fuel DVR debate

Learmonth, Michael
July 2006
Daily Variety;7/18/2006, Vol. 292 Issue 10, p4
Trade Publication
The article reports on the benefits of television networks from the proposed charging of fees of television advertising in the U.S. If realized, television networks will have the chance to collect payment from viewers who record shows on digital video recorders. Nielsen Media Research Inc. has released a study that depicts that recorded commercials from television networks are viewed at a higher rate.


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