TITLE

New data fuel DVR debate

AUTHOR(S)
Learmonth, Michael
PUB. DATE
July 2006
SOURCE
Daily Variety;7/18/2006, Vol. 292 Issue 10, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the benefits of television networks from the proposed charging of fees of television advertising in the U.S. If realized, television networks will have the chance to collect payment from viewers who record shows on digital video recorders. Nielsen Media Research Inc. has released a study that depicts that recorded commercials from television networks are viewed at a higher rate.
ACCESSION #
21678604

 

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