Dire warnings redux

Comeau, Pauline
July 2006
CMAJ: Canadian Medical Association Journal;7/18/2006, Vol. 175 Issue 2, p140
Academic Journal
The article reports that Health Canada is considering new graphic images on tobacco products to reinforce the negative effects of smoking in 2006. The color pictures feature images of yellow, rotting teeth, a limp cigarette warning of impotence and a pregnant woman smoking. In 2001, Canada launched a campaign that features colored pictures on cigarette packages with quitting tips. Evidence from various studies on the effect of the campaign to cigarette smokers are presented.


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