Marketing Matters

July 2006
FoodService Director;7/15/2006, Vol. 19 Issue 7, p26
Trade Publication
The article examines approaches used by business operators in non-commercial catering to market their services. Many operators simply adopt an approach that is similar to how they run other operations--do the best job possible and give customers what they want. The approach helped dining services at Robert Wood Johnson University Hospital in New Brunswick, New Jersey win catering clientele.


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