Demand Drives Menu Quality

July 2006
FoodService Director;7/15/2006, Vol. 19 Issue 7, p18
Trade Publication
The article emphasizes the refusal of consumers to sacrifice quality for the convenience of grab-and-go and take-out meals. According to Rob Morasco, vice president of marketing for Campus Services, students at universities where Sodexho manages foodservice want freshness, speed of service and portability all at the same time. For Morasco, sandwiches and salads are the best portable foods. Sodexho developed Smart Market, a cold and hot food core menu to build take-away business.


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